Why, What, Whom, How – Social Media Marketing

Why, What, Whom, How – Social Media Marketing


Here are all the answers related to how to market your content on social media.

Social media is important for every business, but it’s a must-have for small and growing businesses. For the growth of such small businesses, social media is very helpful.

Why social media for marketing?

  • Social media is rapidly becoming one of the crucial aspects of digital marketing. Social media is a  fabulous way to promote your business, which provides incredible benefits that help reach millions of customers worldwide. And it is free, you just need to know its understandings to engage with your target audience.
  • One of the major reasons for using social media marketing is that it provides a large amount of customer base. Your customers are on social media so you can connect with them easily. Customers can directly connect through the company.
  • The second major thing for marketing on social media is that it is cost-effective. It’s been observed that the company has to invest largely in marketing. Hence to decrease cost social media is helpful.
  • Other than that there are many benefits that a company can gain by using social media for marketing like, to create potential customers into a loyal customer, to understand what customer wants, and many more.

What to post on social media?        

  • Using infographics can be visually appealing and can be super engaging so they are the most socially shared form of content.
  • The post should be creative and interactive as well. People often like moving images, animations. You can also post logical memes, post on commonly asked questions, informative post, post related to company culture, some holiday post, festive post 
  • Also, you can upload blogs on your website 
  • You can also post the video. Video about campaigns run by the company, review of your brand by customers, the culture of your company.
  • Creating an experience for your consumer will leading to get you noticed.

How to increase followers?

  • A large amount of audience leads to increased brand recognition, improved consumer loyalty, and of course higher conversion rate. Hence to increasing followers should always be at the foreground of your mind.
  • Engagement with the audience is necessary to increase the customer base. So you can engage with them by replying to comments on your posts, by replying to their messages.
  • By using #hashtags on your post can be impactful. Using relevant hashtags on your post can increase your insights, can increase the reach of that post and that will ultimately help to gain followers.
  • By tagging similar accounts and peoples on your post can also be effective to engage the audience.

How much to post on social media?

  • To increase brand engagement with audience company should post consistently on their various social media platforms.
  • On various platforms number of posts depending on which platform you are posting like…..
  • Facebook: Post 1 to 2 times per day is good for engagement.
  • Twitter: Post 5 to 10 times per day can be impactful. Twitter is one of the fast-moving platforms. So try to spread more posts can be worthwhile. Generally, users are active between 8 am to 4 pm.
  • Instagram: Post 1 to 2 times per day can be effective. Top leading brands post daily.
  • So to be active and consistent on your social media platform can eventually be helpful to gain followers. Also, this will help to increase inbound traffic that is new visitors on your sites.

Whom I am targeting?

  • Without any doubt, by using social media you can easily connect through your targeted audience. The company can also switch its target audience.  

What is my end goal?

  • You can increase your brand recognition by marketing through Social Media. Through this, you can make your brand more approachable to current and of course new customers. By posting gripping content on your digital platform you are adding value to your brand. This should be your end goal.
  • Adding up to that end goal for this to increase customer conversion ratio should be your end goal by increasing their goodwill.

– Riddhi Yagnik

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