#KeepItFarForBetter…

As every country is reopening from the beginning through the time of this pandemic every brand is focusing on social distancing.

Social distancing!?. Yeah it’s just simple, keep six feet distance

To ease during these tough time brands are doing their best many of them have come up with the idea to promote the social distancing by temporarily changing and altering their logos and spreading awareness through it to at stay home. At the same time, it shows that the brand is also supporting and encouraging themselves and the market at the same time which is becoming a win-win situation for all of us.  It also the remark, that they are also maintaining a safe distance at their workplace to fulfill the requirements of their target audience.

Let us have a look at some of the top international, national and domestic level brands that have changed their logos to promote themselves during this hard time and has adopted it as one of the marketing strategies to be remembered in everyone’s mind during this tough time.

• Adidas

Adidas came up with the logo that shows the two persons are shifting strip of logo 2 meters away from each other which tells us that we should keep the safe distance between ourselves.

• Mc Donald

Mc Donald has apart their golden arches from each other to promote social distancing.

• Fevicol

Fevicol has apart their two elephants and thus the bond between them has the same cohesiveness. With the logline: “Kal ke mazboot jod ke liye, aaj thodi doori maintain karona.

• Coca-Cola

Coca-Cola has changed its logo by making space between each letter of the brand to shout out the distancing game, with the caption, “Staying apart is the best way to stay united.

• Master card

Likewise, the master card has disjoint their two circles two promote social distancing.

• Volkswagen

Similarly, Volkswagen has also separated the initials of their name V and W from each other in favor of social distancing.

• Pizza hut

Pizza Hut has done immensely different from the other brands they have changed the word hut to home to emphasize the public to stay safe at home.

• Audi

Audi has also separated their four rings apart with the tagline keep distance stay together.

• Olympics

Olympic was the first one to change their logo to communicate the new normal at the very beginning. By disconnecting the five rings from each other.

• Mercedes Benz

Mercedes Benz has also altered the logo to promote the social distancing by adding the space between the inner star and the outer ring.

And lastly, domestically “Our Vadodara” has adopted the social distancing strategy by changing its logo on a local level.

 Other than this many other brands have also changed their logo to support the situation by altering the design like Starbucks, Nike, NBA, etc.

By doing this the main motive of the brand is to just maintain the safe distance to flatten the curve. They all have started this initiative to just aware more about the social distancing and it is one of the indications for all of us that they too are following it.

-Prerna Sharma